Privacy Policy


About this Privacy Policy

We are the Dark Horse brand, owned by E. & J. Gallo Winery Europe Ltd., 4th Floor, Harman House, 1 George Street, Uxbridge, Middlesex UB8 1QQ ("Dark Horse", "we", "our" or "us"). We created this Privacy Policy to inform you about how we collect, use and disclose your personally identifiable information (“personal data”) that we collect from you. This Privacy Policy does not apply, however, to our employees, employment applicants, suppliers, distributors or trade contacts except when they are acting in a “customer” capacity.

While our website, or other materials may include links or references to non-Dark Horse websites, pages, materials or entities, this Privacy Policy does not apply to those sites, materials or entities unless otherwise indicated.

You should read this entire Privacy Policy before submitting information to us or using our website. Whenever you submit information via our website or otherwise to us, whether online or offline, you consent to the collection, use and disclosure of that information in accordance with this Privacy Policy. If you do not agree to this Privacy Policy in its entirety, you must not use this website.

Intended Audience of Websites

Given the nature of our business, our website is intended only for individuals who are of legal drinking age. As a result, our website does not request or knowingly collect personal data from individuals under the age of 18. If you are not 18 years of age or older, you should not visit or use our website.

Information Collection and Use

We may collect personal data from customers both online and offline. Online, we may collect information through our website, an affiliated site (such as a promotional microsite linked to our site), our page on another community website or through similar online avenues. In many cases, such information will be collected directly from you, such as through a transaction or inquiry (including via a telephone call) or your submission of a form, registration or communication to us. We may also combine this with information about you which we have legitimately obtained from other sources such as providers of opt-in lists and our affiliates.

As you use our website some information can be “passively” collected using various technologies, such as cookies, web beacons and navigational data collection (clickstream, log files, server logs). Your Internet browser automatically transmits some of this information, such as the URL of the website you just visited and the Internet Protocol (IP) address and browser version currently being used by your computer. Subject to your consent, such technologies help us to keep track of your interactions with our website and/or Page and provide you with a more customized experience. For more information about our use of cookies and similar technology and your right to consent to this use and subsequently withdraw that consent, click here.

We use personal data about customers for a wide range of purposes. Depending on your preferences, we may use it to respond to your requests (including questions, comments, requests for newsletter subscriptions, materials, coupons/rebates/discounts and so on), to invite you to participate in a range of online and offline events, activities and/or clubs, to improve our products, services and websites, to follow up with you after you have communicated with us or submitted information to us, to send promotional communications or offers, for marketing, research and legal purposes and other purposes (including, without limitation, call centre recordings). If you so choose, we may also use it to permit you to participate in and to otherwise administer promotions and contests, and as otherwise specified in this Privacy Policy and/or at the point of personal data collection.

We may disclose personal data you provide to us to companies, service providers and contractors we use to support our business who have agreed to keep the information confidential and use it only to provide the applicable service(s). In some cases, we work with these companies to gather information from you or help us to communicate with you.

According to the preferences you have expressed, we may share your personal data with affiliates or related brands, or third-party partners working on behalf of these affiliates or related brands, to enable them to market their products and services to you.

If a third party acquires all (or substantially all) of our business and/or assets, we may disclose your personal information to that third party in connection with the acquisition. We may also disclose your personal information where we are required to do so by applicable law, by a governmental body or by a law enforcement agency.

We may transfer personal information that we collect from you to third party data processors or data controllers located in countries that are outside the European Economic Area. The recipients of your personal data may be located in the United States or other jurisdictions that might not provide a level of protection equivalent to the laws in your jurisdiction, but the collection, storage and use of your personal data will continue to be governed by this privacy policy and measures will be taken to ensure that your information is treated securely and in accordance with the Data Protection Act 1998.

We may make full use of all information that is de-identified or otherwise not in personally identifiable form.


We take appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Please keep in mind, however, that there is no such thing as perfect security, and no Internet transmission is ever completely secure or error-free.

It’s Your Choice: Contact Preferences

We want to keep in touch with you in ways that you find to be beneficial. If you don’t want us to use your contact information to communicate with you for promotional purposes (such as to tell you about other products and services that might be of interest or to offer coupons/discounts), please tell us that when you are contacted by us (should you provide your contact information on the “Contact Us” page). You can also let us know your preference later by contacting us as specified in the “Contact Us” section below, or by following the instructions in various communications that we may send you. Keep in mind that these preferences regarding promotional contacts do not mean that we might not contact you for other reasons, such as those related to an inquiry you made, a newsletter to which you may have subscribed, a membership you undertook, an event for which you registered, a legally required notice and so on.


To keep personal data provided by you accurate, current and complete, please contact us as specified in the “Contact Us” section. We can then take appropriate steps to update or correct such information in our possession or to delete your information from our contact list. You have the right to ask us to provide you with copies of personal information that we hold about you at any time, subject to a fee specified by law (currently £10).

Contact Us

If you have questions or concerns related to this Privacy Policy or our information practices, would like to update or correct information you have provided or would like to opt out of promotional communications from Dark Horse, please contact us as follows:

Changes to This Privacy Policy

If this Privacy Policy changes, the revised policy will include a new effective date and will be posted on this page. Please check back regularly to keep informed of updates to this Privacy Policy. The effective date of this Privacy Policy is January, 2017.

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